At Bridgeview, we specialize in streamlining processes to enhance the success of your commercial team. Our focus is on creating simple, efficient workflows that lead to a frictionless commercial experience for all functional groups.
Our team will work with you to understand what success looks like for you now and in the future. We will then co-create a change management plan to achieve your goals and work with you to ensure the change is delivering the measurable results you are seeking.
Your Customer Relationship Management (CRM) system can serve as the link between your functional teams. Sales, Marketing and Operations can collaborate within the system to drive efficiency and find leading indicators that fuel future growth. An effective CRM can also yield a sales team productivity increase of 34% and increase sales forecast accuracy by 42%.
Are you fully leveraging your CRM investment? If your CRM is not providing continuity of field sales information, efficiency in your inventory process or generating actionable insights based on captured data, reach out to Bridgeview to schedule a free consultation.
What does the business planning and business review process look like in your organization? If you are like many others, you may have a series of homemade templates at the local level which are created at the start of a quarter, but not revisited until the beginning of the next quarter.
The creation of simple planning documents that focus your team on how they will achieve their goals combined with a planned review process that measures success can lead to increased goal attainment.
If you would like to create a durable business planning and business review process, we can help! Reach out to Bridgeview to schedule a free consultation.
Onboarding
Your sales team is the engine driving revenue for your organization. For new field team members, their onboarding and training experience is a predictor of their tenure with your organization. With only 12% of employees strongly agreeing that their organization did a great job of onboarding, many organizations can leverage this part of their process to increase retention (Gallup). If you are part of the 55% of organizations that do not currently measure onboarding effectiveness, reach out to Bridgeview for a free consultation to learn ways to supercharge your onboarding process.
Sales Training and Enablement
Technical training on your product is the baseline requirement for any organization. Research on memory has shown that employees will only retain 20% of what they learned during training after one week.
It is essential to pair all training strategies with spaced repetition and practice to ensure the learning is durable. Fortunately, there are many tools on the market today like Brainshark, Allego and Qstream to name a few.
In order to prepare your team for not only technical interactions, but also sales conversations, a multi-modal approach to engaging your employees is essential. Reach out to Bridgeview to schedule a free consultation to review your sales training and enablement program.